Sloppy Goals and Objectives: Lethal to Strategy Implementation
by Vic Tang
The core idea of strategy is to do something. The doing is implementation. Our hypotheses are that properly framed goals and objectives significantly enable the effectiveness of doing. And that conversely, sloppy goals and objectives dramatically exacerbate the strategy-to-implementation gap. Therefore, the central theme of this article is how to systematically specify clear goals and objectives, to avoid fomenting implementation gaps. To that end, we present a systematic process to specify clear goals and objectives. We also specify normative principles that inform decision-makers of the sociotechnical context, variables and conditions of strategy and implementation. We discuss these principles and argue their importance to sense-making, strategy, and associated sociotechnical operations.